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Event Planning Kit

The Basics
-Who, What, When & Where
-Light Bulb Art
-Event Checklist
-Involving Youth
-Email & Print Invitations
-Lights On At-A-Glance
-Afterschool Facts

Event Ideas & Activities
-Case Studies
-Issue a Proclamation
-Sign on to Project 2010
-Lights On In an Election Year

Policy-Makers
-Invitation
-Proclamation

Getting Press
-Ten Steps
-Media Timeline
-Save the Date
-Media Alert
-News Release

Using Lights On to Raise Funds
-10 Tips for Getting Sponsors
-32 Ways to Give Sponsors Exposure at Your Event
-Sample Letter to Potential Sponsors

Artwork & Materials
-Light Bulb Art
-Graphics & Logos
-Newsletter Article
-Lights On Buttons & Other Items
-Poster
-Radio Announcer Copy
-Web Banners
-Afterschool Fact Sheet
-Lights On! Fact Sheet

Sample Materials
-Email & Print Invitations
-Save the Date
-Media Alert
-News Release
-Policy-Maker Invitation
-Policy-Maker Proclamation
-Other Proclamation


  Lights On Afterschool! In An Election Year

How to Work With Candidates and Remain Non-Partisan

Lights On Afterschool! provides an excellent opportunity for candidates to come to your program and speak to constituents about their commitment to afterschool.

The presence of candidates can raise the profile of your event and increase media attention.

Don't miss this opportunity because you are worried about remaining non-partisan, or appearing to endorse a particular candidate. You can host a candidate for office and still remain non-partisan.

Tips

Tip 1:
In order to not show favoritism towards a particular candidate, when issuing invitations to a "Lights on Afterschool" event, it is a good idea to invite all major candidates running for a particular office. A candidate for office may be invited to participate in a "Lights on Afterschool" event in either their capacity as a candidate or in their individual capacity other than a candidate. If they are speaking as a candidate make it clear from the beginning that this is not a campaign event (see Tip 2). If they are speaking in their individual capacity, then it is not necessary to invite an opponent, however we recommend that you do so. Have everyone share how important afterschool programs are to the community!

Tip 2:
If you are inviting incumbent legislators who are also running for election to speak at the event, make it clear from the beginning that they may speak about the issue and not give a campaign speech. They may not distribute campaign literature, solicit votes, recruit campaign volunteers or collect campaign contributions, or have their staff or volunteers engage in those activities. Again, we encourage you to invite all candidates to your event.

Tip 3:
Avoid giving an award to anyone who is a candidate for election, because it may be perceived as an endorsement of that candidate. In certain cases, where multiple people are receiving an award, it would be acceptable to include a candidate for office as an awardee.

Tip 4:

Be careful when drafting press materials, website information or published resources that describe your afterschool program or "Lights On Afterschool" event if those materials include any description of a candidate for office. The information should be viewed as news coverage and not as support or opposition towards a particular candidate.

Tip 5:
If you are writing a letter to the editor or an op-ed piece on the significance of the "Lights On Afterschool" event, be sure that the piece is a pure discussion of issues pertaining to afterschool programs and not a piece that supports or opposes a particular candidate.

This document is a brief discussion of information that may be helpful to you as your plan a "Lights On Afterschool!" celebration. If you have additional questions about specific situations, you should speak with an attorney.

Sample Invitation Letter for 501(c)3 Programs

Dear [NAME]:

On October 18, 2007, our afterschool program will be participating in the seventh annual national Lights On Afterschool celebration. We will be one of more than 7,500 sites across the nation that will help send the message that afterschool is key to children's success, and that we must keep the lights on and the doors open after school. Local parents, media, employers, artists, neighbors, school officials and others have been invited to help us rally support for safe, stimulating afterschool programs.

We would like you to be part of our local celebration scheduled

Date and time:
Place:
Address:

Our program is going to include a half hour ceremony and we would be honored to have you describe their role in the ceremony.

Because [ORGANIZATION NAME] is a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code, we cannot support or oppose any candidate for public office and our Lights On Afterschool event must be a strictly non-partisan manner. All public officials and candidates for office who are invited to participate at the event are asked not to use it as a campaign opportunity in any manner, including distributing campaign literature, soliciting votes, recruiting campaign volunteers or collecting campaign contributions. These rules apply to staff and supporters as well.

The benefits of quality afterschool programs are clear. They support working families by ensuring that children are safe and productive when the school day ends. Quality afterschool programs make our communities stronger by involving students, parents, business leaders and volunteers. Quality afterschool programs give children the opportunity to discover hidden talents as they grow academically and socially.

I look forward to having you join us for Lights On Afterschool on October 18. I will call you next week to confirm your availability. We hope that you will help us keep the lights on for afterschool so that we can inspire all our children toward a brighter future.

Sincerely,

[YOUR NAME, TITLE]

 

 

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