Raise your profile with your community and the media

Events can be one of the most effective marketing tactics in your arsenal. Planning exciting events can build your profile in your community while drawing media coverage and attention from policy makers.

Every program has different strengths that can be emphasized by different types of events, but every program can benefit from joining in a national celebration of afterschool by participating in Lights On Afterschool.  Every year, one million Americans take part in the celebration, helping programs build visibility and support, find new partners, and strengthen relationships with elected officials and the media.

All kinds of programs can also benefit from inviting policy makers for site visits. Site visits give elected officials the chance to see firsthand what an impact afterschool programs are making in their districts and provide a powerful tool to help you cultivate allies in government, generate media coverage, and build visibility in the community.

When you plan an event, make sure to circulate calendar announcements and media advisories. These tools will raise awareness about your event in the community and with the media to boost event turnout and media coverage.