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Find what you need to gain media attention for your program. Resources range from writing to and for newspapers, assembling news releases, pitch letters media kits and planning events.
Newspapers are a great place to get the word out about the importance of afterschool. Get the basics on writing for different sections like the newspaper opinion page and the Op-Ed to the letters to the editor. Also learn about editorials, columns and cartoons.
News Releases (also called press releases) are two- to four-page reports of a newsworthy event. See our tips on what to include, and how to do it.
Pitch letters are personalized letters to reporters or talk show producers urging them to cover a particular topic or to book a particular guest. Pitch letters can also ask columnists or newspaper reporters to write about a particular issue.
Media Kits give the media a snapshot of your program and the work you do. You should give a media kit to any reporter you meet or who attends your event. It should be a concise, compelling and attractive set of materials that convey the importance of your work and the difference it is making. And building one is easier than you think: start with a program profile (see tips for creating one), and a news release about your event. Add in facts sheets on afterschool (or afterschool and whatever issue is relevant to your story) from our Facts & Research Center. Visit our Marketing Toolbox for additional ideas on creative but simple pieces you can develop to showcase your programs and your youth, and take our marketing tutorial.
Events: Working with media is an important part of any event. In addition to a new release on the day of the event, you will want to develop a media advisory and a calendar announcement. Learn how to create one, when to send it and where.
And remember, whether you are planning a Lights On Afterschool celebration, site visit or other event, the media materials provided in the media section of our Lights On Afterschool event planning kit can be adapted to suit your needs.
