Pitch to the media

Best practices for successful pitches

Find what you need to gain media attention for your program across multiple platforms. Our resources offer tips for writing to and for newspapers; assembling news releases, pitch letters, and media kits; and planning events.

Media Kits give the media a snapshot of your program and the work you do. You should give a media kit to any reporter you meet or who attends your event. It should be a concise, compelling and attractive set of materials that conveys the importance of your work and the difference it is making. 

Building one is easier than you think: start with a program profile (see tips for creating one) and a news release about your event. Add in fact sheets on afterschool (or afterschool and whatever issue is relevant to your story) from our Facts & Research Center. Visit our Marketing Toolbox for additional creative, simple ideas to showcase your programs and your youth, and take our marketing tutorial. 

Events: Working with media is an important part of any event. In addition to a news release on the day of the event, you will want to develop a media advisory and a calendar announcement. Learn how to create one, when to send it and where. 

And remember, whether you are planning a Lights On Afterschool celebration, site visit or other event, the media materials provided in the media section of our Lights On Afterschool event planning kit can be adapted to suit your needs.