Archives:

Select:

An insider's guide to funding afterschool: Planning for the giving season

READ FULL STORY

An insider's guide to funding afterschool: Planning for the giving season

As we start moving into fall, many nonprofit organizations are already gearing up for the giving season! According to Charity Navigator, 31 percent of charitable giving occurs in the month of December, but the time and effort involved in getting your message out means that programs should start planning now for their end-of-year campaigns.

Approach your end-of-year campaign as not only an appeal for additional support but also as an opportunity to showcase the organization’s achievements while  thanking those who helped advance your work. Keep in mind the significance of your individual donor base. According to Giving USA 2017 findings, the most comprehensive report on charitable giving in the U.S., individual giving topped off again in 2016, making up 72 percent of all charitable giving in the U.S and marking a 4 percent increase from 2015. Individual giving also grew at a faster rate than other forms of charitable giving.

Knowing that, your appeal letter to your donors is critical for success. As the first piece of communications your donors receive, the appeal letter is sometimes your only opportunity to make your pitch, so it pays off to invest time now to develop the overarching theme of your campaign. That theme should resonate throughout your letter and across all other messaging platforms.

As you craft your letter, keep these points in mind:

  • Personalize it as if writing to one donor
  • Add visual appeal
  • Ensure consistency of branding throughout the form letter, reply card, and envelopes

In the letter, you’ll want to tell your supporters how they’ve made a difference throughout the year. Share a compelling story or two about how lives were changed as a result of their support. These stories should demonstrate the kind of impact your organization is capable of making to improve your community. Also give donors a glimpse of the current landscape – what are the major challenges and problems facing the communities you serve and how is your organization poised to address them? Help your supporters understand that they are potential solutions to these challenges.

As we all know, social media is an important tool to use in your campaign. Messaging around your overall campaign theme needs to be engaging, compelling, visual, and brief — especially on Facebook and Twitter! Make sure your organization’s webpage is updated, including end-of-year campaign content. Work with your communications team to design follow-up campaign messages once your appeal letter is out the door. These could be stories from the field, testimonials from clients, quotes from afterschool program leaders, and other allies.

Here’s a suggested timeline of key activities to help prepare for a successful end of year campaign:

  • September: Set a financial goal and decide on a theme for your end-of-year campaign. Compile your donor list and ensure all names, addresses, and emails are complete and updated. Make sure you have an ample supply of paper, reply cards, envelopes, etc. for the appeal letter.
  • October: Craft your appeal letter and reply card, including images and graphics. Plan and draft follow-up appeal communications, including weekly e-blasts and social media posts. Ensure consistent branding across all communications.
  • November: Mail out appeal letter by mid-November or before Thanksgiving. Do follow-up communications through weekly e-blasts, starting week after Thanksgiving. Use Giving Tuesday, a day of global giving on November 28, to launch follow-up messaging.
  • December: Weekly e-blasts and social media posts are ongoing with urgency of messaging increasing (for instance, a message on December 30 that reads, “Only 24 hours before the year closes to show your support”...) Prepare donor thank you letters.
  • January: Continue sending donor thank-you letters, including the donation amount as proof for tax deductions. Once your campaign is over, send donors an update on whether your financial goal was met or not. Inform your donors on how their support will be put to work in the coming year.

Finally, devote time to debrief with your team on campaign results. Assess total campaign contributions and compare with previous year totals and review average gift amounts.

Check to see if donor base expanded from previous years. Analyze your campaign expenses – were they higher this year? Did those expenses net a significant increase in donations? Examine social media analytics (i.e., open, click-through, and unsubscribe rates) to assess what if any modifications should be made in future campaigns.

And most importantly, keep nurturing relationships with your supporters through regular communications updates so they remain connected and committed to your cause and ready to engage on your next campaign!

Transforming lives through lacrosse in the Bronx

With the support of the New York Life Foundation’s Aim High grant, Bronx Lacrosse is helping young people in New York unlock their full potential through sports. We spoke with Chief Program Officer Chrissy Young to learn more about how the program is supporting academic success, fostering...

BY: Maria Rizo      01/31/25

After$chool Funding: Funding Out-of-School Time Programs — Now and in the Future

This blog was originally published on The Afterschool Snack on September 29, 2023. Children’s Funding Project, in collaboration with Grantmakers for Education and our team at the Afterschool Alliance released an important new tool for the field, “Funding Out-Of-School Time...

BY: Jillian Luchner      01/24/25

Now open: New York Life Foundation offers grants up to $100,000 for OST programs serving middle school youth

The New York Life Foundation’s 2025 Aim High grant competition is now open for applications! A total of 30 grants totaling $1.8 million will be awarded to afterschool, summer, or expanded learning programs serving middle school youth. This marks the 9th year of the Aim High grant competition,...

BY: Tiyana Glenn      01/23/25

Find grants and funding opportunities with our updated funding database!

Funding for programs can come from a wide variety of sources – federal, state, and local governments, foundations large and small, and other donor groups. Tracking down those funding streams and determining eligibility takes a lot of time and resources, which we know are in short...

BY: Charlotte Steinecke      01/10/25

Need a plan for funding 2025? This toolkit can help.

Even though 2024 is not quite wrapped, no doubt many of you have been planning–and fretting–about funding and plans for 2025. I know we have here at the Afterschool Alliance… we’ve been making our lists, and checking them twice, or maybe four or five times, to make sure we...

BY: Ursula Helminski      12/20/24

After$chool Funding: United States Department of Agriculture (USDA)

Welcome to our series on funding and sustainability for afterschool and summer learning programs! We will be sharing information about top funding streams and how to access them every Friday during this campaign. Sign up for our weekly newsletter to make sure you get regular updates. Afterschool...

BY: Maria Rizo      12/13/24

After$chool Funding: Full-Service Community Schools

Welcome to our series on funding and sustainability for afterschool and summer learning programs! We will be sharing information about top funding streams and how to access them every Friday during this campaign. Sign up for our weekly newsletter to make sure you get regular updates. The...

BY: Lucy Maddox      12/06/24

After$chool Funding: Every Student Succeeds Act (ESSA) Title I, Part A

Welcome to our series on funding and sustainability for afterschool and summer learning programs! We will be sharing information about top funding streams and how to access them every Friday during this campaign. Sign up for our weekly newsletter to make sure you get regular updates. TItle I,...

BY: Charlotte Steinecke      11/22/24

After$chool Funding: Career and Technical Education (CTE)

Welcome to our series on funding and sustainability for afterschool and summer learning programs! We will be sharing information about top funding streams and how to access them every Friday during this campaign. Sign up for our weekly newsletter to make sure you get regular updates. For...

BY: Lucy Maddox      11/15/24

After$chool Funding: Education for Homeless Children and Youth (EHCY)

Welcome to our series on funding and sustainability for afterschool and summer learning programs! We will be sharing information about top funding streams and how to access them every Friday during this campaign. Sign up for our weekly newsletter to make sure you get regular...

BY: Maria Rizo      11/08/24

After$chool Funding: Afterschool Programs Strengthen the Economy

One of the most powerful cases for investments in afterschool is afterschool's impact on the economy! From parents working in the after-school hours without worry, to cascading benefits for youth from extra education hours, higher attendance, and more exposure to new experiences and potential...

BY: Charlotte Steinecke      02/21/25

After$chool Funding: Building, Sustaining and Improving: Using Federal Funds for Summer Learning and Afterschool

This blog was originally published on The Afterschool Snack on August 8, 2022. In July 2022, The Wallace Foundation launched a new free resource created by EducationCounsel (EdCounsel): “Building, Sustaining and Improving, Using Federal Funds for Summer Learning and Afterschool: A New...

BY: Sophie Kidd      01/17/25

Find grants and funding opportunities with our updated funding database!

Funding for programs can come from a wide variety of sources – federal, state, and local governments, foundations large and small, and other donor groups. Tracking down those funding streams and determining eligibility takes a lot of time and resources, which we know are in short...

BY: Charlotte Steinecke      01/10/25

After$chool Funding: Child Care Development Block Grant

Welcome to our series on funding and sustainability for afterschool and summer learning programs! We will be sharing information about top funding streams and how to access them every Friday during this campaign. Sign up for our weekly newsletter to make sure you get regular updates. Federal...

BY: Charlotte Steinecke      11/01/24

After$chool Funding: AmeriCorps

Welcome to our series on funding and sustainability for afterschool and summer learning programs! We will be sharing information about top funding streams and how to access them every Friday during this campaign. Sign up for our weekly newsletter to make sure you get regular updates. AmeriCorps...

BY: Lucy Maddox      10/18/24

After$chool Funding: 21st Century Community Learning Centers

Welcome to our series on funding and sustainability for afterschool and summer learning programs! We will be sharing information about top funding streams and how to access them every Friday during this campaign. Sign up for our weekly newsletter to make sure you get regular updates. When an...

BY: Charlotte Steinecke      10/11/24

Navigating the “No” in ARP funding conversations

As you are working to connect to your local and state offices and districts to make the case for using their American Rescue Plan resources to partner with afterschool and summer learning programs, you may encounter some “No”s. A new resource, “Help Responding to ARP Nos,”...

BY: Charlotte Steinecke      03/17/23

Find grants and funding opportunities with our updated funding database!

Funding for programs can come from a wide variety of sources – federal, state, and local governments, foundations large and small, and other donor groups. Tracking down those funding streams and determining eligibility takes a lot of time and resources, which we know are in short...

BY: Charlotte Steinecke      01/10/25

After$chool Funding: United States Department of Agriculture (USDA)

Welcome to our series on funding and sustainability for afterschool and summer learning programs! We will be sharing information about top funding streams and how to access them every Friday during this campaign. Sign up for our weekly newsletter to make sure you get regular updates. Afterschool...

BY: Maria Rizo      12/13/24

After$chool Funding: Every Student Succeeds Act (ESSA) Title I, Part A

Welcome to our series on funding and sustainability for afterschool and summer learning programs! We will be sharing information about top funding streams and how to access them every Friday during this campaign. Sign up for our weekly newsletter to make sure you get regular updates. TItle I,...

BY: Charlotte Steinecke      11/22/24

After$chool Funding: Child Care Development Block Grant

Welcome to our series on funding and sustainability for afterschool and summer learning programs! We will be sharing information about top funding streams and how to access them every Friday during this campaign. Sign up for our weekly newsletter to make sure you get regular updates. Federal...

BY: Charlotte Steinecke      11/01/24

After$chool Funding: Temporary Assistance for Needy Families (TANF)

Welcome to our series on funding and sustainability for afterschool and summer learning programs! We will be sharing information about top funding streams and how to access them every Friday during this campaign. Sign up for our weekly newsletter to make sure you get regular updates. The...

BY: Maria Rizo      10/25/24

After$chool Funding: AmeriCorps

Welcome to our series on funding and sustainability for afterschool and summer learning programs! We will be sharing information about top funding streams and how to access them every Friday during this campaign. Sign up for our weekly newsletter to make sure you get regular updates. AmeriCorps...

BY: Lucy Maddox      10/18/24

Making waves: How an Aim High awardee is empowering youth through surfing

City Surf Project is shaping futures one wave at a time. In a conversation with Executive Director Johnny Irwin, we dive deeper into how the program is supporting academic achievement, mental and physical well-being, and equity in ocean sports through surfing. City Surf Project was one of the 40...

BY: Maria Rizo      02/13/25

Transforming lives through lacrosse in the Bronx

With the support of the New York Life Foundation’s Aim High grant, Bronx Lacrosse is helping young people in New York unlock their full potential through sports. We spoke with Chief Program Officer Chrissy Young to learn more about how the program is supporting academic success, fostering...

BY: Maria Rizo      01/31/25

Now open: New York Life Foundation offers grants up to $100,000 for OST programs serving middle school youth

The New York Life Foundation’s 2025 Aim High grant competition is now open for applications! A total of 30 grants totaling $1.8 million will be awarded to afterschool, summer, or expanded learning programs serving middle school youth. This marks the 9th year of the Aim High grant competition,...

BY: Tiyana Glenn      01/23/25

$1.8M awarded to middle-school out-of-school time programs

The New York Life Foundation and the Afterschool Alliance are pleased to announce the 2024 Aim High grant recipients. Now in its eighth year, the Aim High grant has provided a total of $11.55 million dollars to afterschool, summer and expanded learning programs that help middle school students...

BY: Tiyana Glenn      07/23/24

Now open: The New York Life Foundation offers grants up to $100,000 for OST programs serving middle school youth - apply now!

The New York Life Foundation’s 2024 Aim High grant competition is now open for applications! A total of 40 grants totaling $1.8 million will be awarded to afterschool, summer, or expanded learning programs serving middle school youth. This marks the 8th year of the Aim High grant...

BY: Tiyana Glenn      12/12/23

$1.8M awarded to middle school out-of-school time programs

The New York Life Foundation and the Afterschool Alliance are pleased to announce the 2023 Aim High grant recipients. Now in its seventh year, the Aim High grant has provided a total of $9.75 million dollars to afterschool, summer and expanded learning programs that help middle school students...

BY: Dan Gilbert      06/21/23

After$chool Funding: Every Student Succeeds Act (ESSA) Title I, Part A

Welcome to our series on funding and sustainability for afterschool and summer learning programs! We will be sharing information about top funding streams and how to access them every Friday during this campaign. Sign up for our weekly newsletter to make sure you get regular updates. TItle I,...

BY: Charlotte Steinecke      11/22/24

After$chool Funding: Child Care Development Block Grant

Welcome to our series on funding and sustainability for afterschool and summer learning programs! We will be sharing information about top funding streams and how to access them every Friday during this campaign. Sign up for our weekly newsletter to make sure you get regular updates. Federal...

BY: Charlotte Steinecke      11/01/24

After$chool Funding: AmeriCorps

Welcome to our series on funding and sustainability for afterschool and summer learning programs! We will be sharing information about top funding streams and how to access them every Friday during this campaign. Sign up for our weekly newsletter to make sure you get regular updates. AmeriCorps...

BY: Lucy Maddox      10/18/24

Workforce Pathways for Youth grants available

In March, the Department of Labor published a Notice of Funding Opportunity for Workforce Pathways for Youth Grants. A pre-recorded applicant webinar will be available by April 14, 2023 and applications will be due May 19, 2023. The grants offer up to $2 million to national out-of-school time...

BY: Jillian Luchner      04/07/23

Navigating the “No” in ARP funding conversations

As you are working to connect to your local and state offices and districts to make the case for using their American Rescue Plan resources to partner with afterschool and summer learning programs, you may encounter some “No”s. A new resource, “Help Responding to ARP Nos,”...

BY: Charlotte Steinecke      03/17/23