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Reach out now to generate coverage of your Lights On Afterschool event!

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Reach out now to generate coverage of your Lights On Afterschool event!

For most afterschool programs, and for the afterschool field overall, Lights On Afterschool is the most visible time of the year. It’s a time when we use social and mainstream media to share the wonderful, fun, educational activities afterschool programs offer and the many ways they support students, families and entire communities.

Media coverage amplifies the reach of your Lights On Afterschool events – meaning you get more “bang” for all the hard work you put into organizing your event. So if you possibly can, take a little time to tell local media what you are planning and invite them to cover your event.

The Afterschool Alliance has published a wealth of resources to make it easy to reach out to local media. See the section called Most Important Steps, which demystifies the process of engaging media. It’s not too late to start! Here are the key steps to take:

Identify your key messages. The Afterschool Alliance uses three key messages: Afterschool programs keep kids safe, inspire them to learn, and give parents peace of mind in the hours after the school day ends and before they return home from work. Your messages may be similar – or not. Use what works best in your market.

Identify powerful messengers. Who do you want to speak to the media about your program and your Lights On Afterschool event? It may be afterschool providers, parents, students, program graduates, supportive elected officials or business leaders, or someone else.

Think about the outlets that might cover your Lights On Afterschool event. This may be broadcast or cable TV, radio, a daily or weekly newspaper, a newsletter, an ethnic or faith-based media outlet, a city or school system website, a Patch, or something else.

Use your social media channels. Use Twitter, Facebook, Instagram, Pinterest and other channels to share news about your event – in advance and afterward, when you have great photos to share. Think about blogs that would publish information about your event, beforehand or after it has taken place.

Make it easy for media to cover your event. Offer to send photos and a news release to journalists who can’t attend. Offer to connect with a local TV station via Skype if they can’t come to you. Or offer to bring a student, parent and program director to a local TV station to do a “live shot” in the early morning about the Lights On Afterschool you’ll be holding later that day.

Engage media as a partner. You may want to invite a local TV reporter or anchor to emcee your event or invite a local radio station to broadcast live from it.

Generate coverage after the event. You can write a letter-to-the-editor afterward, telling readers about why you held a Lights On Afterschool event and what activities took place at it.

Lay the foundation for ongoing relationships. Thank media for any coverage they provided. If you had a conversation with a reporter, editor, producer or other journalist who was unable to cover your event, reach out afterward to set up coffee or lunch to discuss how she or he might cover your program in the future.

Enter the 2020 Lights On Afterschool Poster Contest: $500 grand prize!

We’re bringing back the Lights On Afterschool poster contest! Grab your markers and sketchbooks, your digital art pads and pens: the afterschool artist who creates the winning masterpiece will take home $500 for their afterschool program! As always, the winning artwork will be printed on...

BY: Charlotte Steinecke      02/07/20

From New York to San Francisco, America’s landmarks shined for Lights On Afterschool

Hernando De Soto Gateway to Memphis Bridge in Memphis, TN. Courtesy of Mary Graham. Last Thursday, as America celebrated Lights On Afterschool for the 20th consecutive year, landmarks across the country lit up in yellow and blue to support the afterschool programs that keep kids safe, inspire...

BY: Magen Eissenstat      10/28/19

20th Lights On Afterschool: 1 million people, 10,000 events, 1,000s of lightings and billboards

For the 20th Lights On Afterschool, afterschool programs, supporters, and youth took the nation’s only rally for afterschool to new heights. More than 1 million students, parents, educators, business and faith leaders, policy makers, community members, and more gathered at schools, parks,...

BY: Ursula Helminski      10/25/19

It's finally here: The bright, brilliant, record-breaking 20th Lights On Afterschool!

The lights will be on for afterschool programs today as students, parents, educators, business and faith leaders, policy makers, community members and others come to schools, parks, campuses, state capitols, city halls, museums, malls, and other venues to show their support for afterschool...

BY: Charlotte Steinecke      10/24/19

Lights On Afterschool events showcase healthy eating, stress management & active lifestyles

Afterschool programs are key players in ensuring children’s well-being, addressing challenges such as hunger and food insecurity, managing stress, encouraging physical activity, and avoiding alcohol and drugs. Many Lights On Afterschool events this year are showcasing how afterschool programs...

BY: Lisa Lederer      10/22/19

New sample materials for Lights On Afterschool

There are just three more days until the 20th Lights On Afterschool, and we've got a few final updates for your celebration!  We've updated our news release, detailing some of the amazing events happening this year and the new report from Fight Crime: Invest In...

BY: Charlotte Steinecke      10/21/19

10 bright ideas for a fun, easy Lights On event

The 20th Lights On Afterschool is only a few days away! There's still time to plan an amazing event, or to add another dimension to your plans for October 24. Visit our Last-Minute Ideas page to find easy, fun ways to celebrate. Here are a few examples to spark your...

BY: Charlotte Steinecke      10/18/19

Reach out now to generate coverage of your Lights On Afterschool event!

For most afterschool programs, and for the afterschool field overall, Lights On Afterschool is the most visible time of the year. It’s a time when we use social and mainstream media to share the wonderful, fun, educational activities afterschool programs offer and the many ways they support...

BY: Lisa Lederer      10/15/19

City leaders & education advocates light up billboards nationwide for the 20th Lights On Afterschool

Adapted from a recent press release. Big, bright news for the 20th Lights On Afterschool! In partnership with the Afterschool Alliance, the National League of Cities, and the National Summer Learning Association—a coalition of afterschool supporters—joined with Clear Channel Outdoor...

BY: Charlotte Steinecke      10/14/19

We challenge you: Raise your arms for afterschool!

We're just two weeks away from the 20th Lights On Afterschool. Join us in celebrating afterschool and summer learning programs that make a huge difference in the lives of our kids with the 3rd annual Lightbulb Challenge! Every year, we challenge friends of afterschool across the country to...

BY: Charlotte Steinecke      10/10/19

From New York to San Francisco, America’s landmarks shined for Lights On Afterschool

Hernando De Soto Gateway to Memphis Bridge in Memphis, TN. Courtesy of Mary Graham. Last Thursday, as America celebrated Lights On Afterschool for the 20th consecutive year, landmarks across the country lit up in yellow and blue to support the afterschool programs that keep kids safe, inspire...

BY: Magen Eissenstat      10/28/19

City leaders & education advocates light up billboards nationwide for the 20th Lights On Afterschool

Adapted from a recent press release. Big, bright news for the 20th Lights On Afterschool! In partnership with the Afterschool Alliance, the National League of Cities, and the National Summer Learning Association—a coalition of afterschool supporters—joined with Clear Channel Outdoor...

BY: Charlotte Steinecke      10/14/19

Join the Light Up A Landmark Challenge: Light up the night sky across all 50 states!

This October 24 marks our 20th Lights On Afterschool, and one of our brightest partners is back: for the 13th year in a row, the iconic Empire State Building will light up the New York City skyline in support of Lights On Afterschool! The national landmark will light the sky in blue and...

BY: Ursula Helminski      07/18/19

20 weeks to the 20th Lights On Afterschool!

We can’t believe it either—this October 24 will be our 20th Lights On Afterschool celebration! We’ve got exciting plans in the works – so many that we will be unveiling something new each week up until October 24, 2019. We’re asking you to join us and starting...

BY: Ursula Helminski      06/06/19

Landmarks aglow across the country for Lights On Afterschool 2018

Lights On Afterschool 2018 was marked by communities flipping the light switches of gyms, clubhouses, classrooms, and parks across America in an effort to provide a safe, supportive learning environment for children. Similarly, recognizable landmarks coast to coast recognized the valuable...

BY: Faith Savaiano      11/08/18

The biggest and brightest Lights On Afterschool yet

We celebrated by coding, dancing, cooking, drawing, reading, making music, sharing. We had book giveaways. Canned food drives. Hackerspaces and maker faires. Puzzle pieces that, together, form over-sized lightbulbs that fill gymnasium floors. Inflatable planetariums for students to explore....

BY: Ursula Helminski      10/26/18

3 quick ideas for a healthy, happy Lights On Afterschool

Afterschool programs play many important roles in their communities, but one of the most powerful is the positive impact out-of-school time programs can have on the health of their students. From providing healthy meals and safe places to play outside, to supporting students’ mental and...

BY: Charlotte Steinecke      09/05/19

Host a sizzling Lights On event: A pitch contest

By Liz Nusken,Young Entrepreneur Pitch program lead at the Ohio Afterschool Network. Lights On Afterschool presents afterschool programs with an opportunity to showcase their fun, hands-on learning experiences to partners and members of the larger community. A Lights On live pitch...

BY: Guest Blogger      08/29/19

4-H is seeking Game Changers this October

By Kittrina Thompson, digital marketing manager, National 4-H Council, 4-H National Youth Science Day (NYSD) is an annual initiative inspiring kids everywhere to take an active interest in STEM topics through hands-on learning. Celebrations begin October 1, with participation across the country...

BY: Guest Blogger      08/22/19

KIND to celebrate Lights On Afterschool

By Daniel Lubetzky, CEO of Kind LLC. KIND is helping programs celebrate the 20th Lights On Afterschool this October 24. KIND will be on hand at about a dozen Lights On Afterschool events AND they’re donating 150 KIND products to Lights On Afterschool sites nationwide,...

BY: Guest Blogger      07/25/19

Guest blog: Partner with your local library for Lights On Afterschool!

By Megan Burton, STEM and Learning Supervisor at the Kitsap Regional Library in Washington State. “It is a real collaboration,” said Nicole Rawlinson, Teen Services Librarian at the Sylvan Way branch of the Kitsap Regional Library describing her work with the local Boys and Girls...

BY: Guest Blogger      08/30/18