Afterschool Webinar:

Lights On Afterschool: Traditional and Social Media Strategies

Tuesday, Aug 23, 2016 01:00 PM ET

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About this webinar:

This is the third installment of our 6-part Lights On Afterschool webinar series. Lights On Afterschool is a national celebration of the afterschool programs that keeps kids safe, inspire learning and help working families. Every year, more than 1 million Americans attend more than 8,000 Lights On Afterschool events in all 50 states and in the District of Columbia.

In this webinar, we will provide ideas for engaging the media and using social media before, during and after your Lights On Afterschool event to maximize your event's profile in the community and overall impact! We will be joined by Gretchen Wright, a Vice President and Principal at PR Solutions, Inc., who will provide invaluable insights for how to most effectively engage the media for your event and also by Brent Cummings, the 21st CCLC Program Director at Walla Walla Public Schools, who will provide some great tips for how to capitalize on social media to make sure your Lights On Afterschool event is a huge success!


Light On Afterschool events provide wonderful opportunities to generate positive news coverage and raise public awareness of your afterschool program, and to remind the public of the need to provide sufficient funding for afterschool. Reporters seek out stories that affect the community and will want to tell readers, viewers, and listeners about the impact of your program.

  • Rachel Clark, Communications Associate, Afterschool Alliance
  • Gretchen Wright, Vice President and Principal, PR Solutions
  • Brent Cummings, Afterschool Ambassador & 21st CCLC Program Director, FORWARD Program, Walla Walla Public Schools, WA