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Afterschool Snack, the afterschool blog. The latest research, resources, funding and policy on expanding quality afterschool and summer learning programs for children and youth. An Afterschool Alliance resource.
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An insider's guide to funding afterschool: Planning for the giving season

By Maria Leyva

As we start moving into fall, many nonprofit organizations are already gearing up for the giving season! According to Charity Navigator, 31 percent of charitable giving occurs in the month of December, but the time and effort involved in getting your message out means that programs should start planning now for their end-of-year campaigns.

Approach your end-of-year campaign as not only an appeal for additional support but also as an opportunity to showcase the organization’s achievements while  thanking those who helped advance your work. Keep in mind the significance of your individual donor base. According to Giving USA 2017 findings, the most comprehensive report on charitable giving in the U.S., individual giving topped off again in 2016, making up 72 percent of all charitable giving in the U.S and marking a 4 percent increase from 2015. Individual giving also grew at a faster rate than other forms of charitable giving.

Knowing that, your appeal letter to your donors is critical for success. As the first piece of communications your donors receive, the appeal letter is sometimes your only opportunity to make your pitch, so it pays off to invest time now to develop the overarching theme of your campaign. That theme should resonate throughout your letter and across all other messaging platforms.



An insider's guide to funding afterschool: Collaborating with communications

By Maria Leyva

The Afterschool Alliance is pleased to present the latest installment of "An insider's guide to funding afterschool," a blog series by the development team at the Afterschool Alliance, featuring strategies to successfully fund and sustain out-of-school time programs.

As fundraisers, we know that projecting the best information about our organizations is a key way to win new supporters and keep existing ones. The right messaging strategy can bolster support from donors and funders, and establish and increase your organization’s credibility. A close partnership with your organization’s communications team can make that happen.

Here’s a few ways collaboration with communications professionals can bring keep your fundraising strategy sharp or bring it to the next level.

Consistency is key

When writing a grant application, an annual letter of appeal to donors, or an email to a prospective new donor, it’s crucial to produce fundraising messaging that is consistent and aligned with the overall language and messaging of your organization. Delivering clear, consistent, and accurate messaging builds interest and trust in your organization while keeping current donors connected and loyal to your mission.

Because effective fundraising materials aim to inform prospective or current donors about the work of your organization, make an effort to coordinate with your communications, media, or quality control team to review your content. These staff are skilled in message framing, proofing, and polishing, and can review the accuracy of the information you’re presenting. Additionally, they can ensure your fundraising materials use the organization’s color palette, images, and logo. Details like visual branding and effective copy are foundational to conveying the best possible impression of your organization to prospective funders and external audiences.



Weekly Media Roundup - October 2, 2014

By Luci Manning

Wake Forest Parents Cheer Transportation to Boys & Girls Club (News & Observer, North Carolina)
Parents in Wake Forest burst into applause at a recent meeting when they learned that their children would continue to have bus service to their afterschool program. For years the option for children to be dropped off at the Wake County Boys & Girls Club had become routine, but this year, due to a drop in 100 bus routes and 4,000 stops to speed up service, the stop had been eliminated.  “Families had to wait for several weeks beyond the first day of school to find out whether they would have service, leaving parents anxious about their children’s after-school plans,” the News & Observer reports.  Families had to apply for stop reassignment and the routes are now being altered on a first-come, first-serve basis, with no guarantees. Leaders at the Wake County Boys & Girls Club are looking into long-term solutions to ensure families have transportation.

Students Restore Atrium in Memory of Librarian (Idaho Press-Tribune, Idaho)
Afterschool students in the West Middle School Leo Club, an offshoot of the Nampa Lions Club, cleaned up the atrium in the middle of the cafeteria and dedicated it to the memory of a librarian and mentor to the students who died in 2010.  The students raised funds with candy and bake sales, car washes, and dances.  Sebastian Griffin, an eighth-grader at West who is hoping to be the Leo Club’s president this year, said he has enjoyed being in the club for the past year, “It’s a fun after-school activity that you can do with your friends and help the community at the same time,” the Idaho Press-Tribune reports.

Students On Track To Graduate Thanks To Success Program (WNCT 9, North Carolina)
The Student Success Academy is helping hundreds of at-risk students in Pitt County get on track to graduate with high expectations—and they’re only in middle school.  Thanks to a $1.27 million grant from the 21st Century Community Learning Center program, graduation rates have increased from 50 percent to 82 percent because students are actually excited about school, thinking farther ahead about their exciting future careers. “It’s about beginning with the end in mind,” student Javante Mayo tells WNCT 9. “It helps me set goals and talk about how I can achieve my goals.” Pitt County Schools predict the graduation rate to keep increasing each year, now that this program is in place. 

State Rep Promotes After-School Fitness (Cleveland Daily Banner, Tennessee)
Russell Cliche, a representative from The Governor’s Foundation for Health and Wellness, spoke to 30 people from afterschool and extended learning programs about how to help students become more physically active in afterschool programs.  Cliche told the Cleveland Daily Banner that increasing blood and oxygen flow to the brain help the brain’s ability to concentrate, “When you’re moving and learning, you’re creating brain cells.” This is the first year that 21st Century Community Learning Centers and state-funded Lottery for Education Afterschool programs are required to incorporate physical activities into their programs.