Programs often choose to take a literal approach to shining a light on afterschool programs when they plan their celebrations! From lighting up landmarks to aiming the spotlight closer to home, here's what you need to know to help your event shine.
For more than a decade, the Empire State Building has been lighting up New York City skyline in support of afterschool programs everywhere. It's one of the most iconic Lights On Afterschool traditions.
But it's not the only one! Many afterschool programs work with libraries, recreation and parks departments, universities, local athletic teams, arts institutions, and museums. If one of your partners has a prominent property in the community, reach out and ask if it could be lit up for afterschool!
This strategy worked for the South Dakota Afterschool Network, lighting up the Falls of the Big Sioux River in Sioux Falls.
Think of large buildings that already light up, from skyscrapers and office complexes to stadiums and historic buildings. Contact the community affairs department, or better yet contact someone you know, to ask about designating October 24’s lighting for Lights On Afterschool. Offer to promote the lighting on social media and to your contacts and media as a thank you.
This strategy worked in IN to have the Indianapolis Power & Light Building run a Lights On Afterschool message that lit up downtown!
Every town has its statues, community centers, town halls, fountains, and bridges. And city leaders are big supporters of afterschool programs! Contact your city leader and/or their public affairs office to ask about lighting up a local feature. City and town leaders may appreciate the positive visibility of showing support for afterschool, and may even help promote the lighting. While you are at it, ask for proclamation in support of Lights On Afterschool as well.
This strategy worked for the Pennsylvania Statewide Afterschool/Youth Development Network, which worked with state leadership to light the State Capitol in yellow.
Think outside the box!