Lights On Afterschool is a great opportunity to raise money for your program or organization. Your event can offer sponsors valuable exposure to the media, to families, and to current and potential customers.
Pointers from the pros:
Media coverage of the event caught the eye of a local business executive, leading to a gift of $20,000 in computer equipment.
The Arizona School Age Coalition succeeded in securing sponsors for Lights On Afterschool by forming a committee that was dedicated to getting the ask out. Sponsors ranged from Newman's Own Organics to the City of Phoenix, and in-kind donations of supplies from the School District, First Book and others. The committee was primarily made up of school-age providers plus others with a vested interest in children.
The South Carolina Afterschool Alliance capitalized on its statewide Lights On Afterschool event as an opportunity to attract new sponsors from the business community and to recognize their existing funders - thus motivating sponsors to continue and expand their support of SCAA's important work for afterschool in South Carolina.
Three area restaurants in a small military community were the chief sponsors of Lights On Afterschool rallies at four Southern Sierra Boys & Girls Club and Sierra Sands Unified School District afterschool program sites. The restaurants donated food, space inside the restaurant to promote the rally and gift certificates for contest winners.
Dynamic partnerships allowed organizers to put together a large-scale event that attracted speakers such as Mayor Michael Coleman and former Miami Dolphin football star Demetrius Stanley.