As you start planning how you'll celebrate Lights On Afterschool, use these questions to help figure out your event logistics. Once you’ve got the basics, the rest is a piece of cake!
Parents? Educators? Funders? Policy makers? The media?
Parents? Students? Principals? The mayor?
Celebrating Lights On Afterschool between the hours of 3 and 6 p.m. is the best way to call attention to the needs of students during the hours after school. Celebrate during regular afterschool program hours, or during the evening when parents can participate.
Be mindful of your target audience and pick a time that best suits your goals. If media is important, remember that print reporters often need to file stories by late afternoon. If it’s important that elected officials or other community leaders attend, perhaps hold a breakfast of lunch reception.
Your location should be the best place to bring your message home and be easily accessible to your guests and target audience:
Media coverage? A stronger relationship with your mayor? More parent involvement? Impress funders or potential funders?
How can you demonstrate to your target audience that afterschool is key to kids' success? What is the value of your program from the perspective of the community, parents, funders, students and local businesses?