To promote your event, send a Calendar Announcement to the Calendar Editor at print and broadcast outlets, including newspaper calendar sections, local television, cable and radio calendar editors. To identify the Calendar Editor, call the outlet and ask for her/his name and email address. If you are sending a hard copy of the announcement, you can just address the envelope to “Calendar Editor” at the outlet and mail it. Try to send your announcement a few weeks in advance of the event.
On October 18, [Name of your program] will hold a science fair as part of
Lights On Afterschool, a nationwide rally for afterschool programs that is expected to include some 7,500 events this year. In all, a million Americans are expected to join in events across the country to draw attention to the need for more afterschool programs. At the event, parents and supporters will sign a new
petition that urges lawmakers not to deny or divert funding for afterschool programs.
[Name of program]’s
Lights On Afterschool event will be at [location] from [time]. [Brief description of event and activities]. Special guests will include [mayor, school superintendent, local celebrity, etc]. [Name of program] currently serves [number] youth in [your community/the school’s neighborhood], providing them a safe place to go after the school day ends.
[All community members] are invited to attend. For further information about the event, please contact [your name] at [your phone/email address]. For more information about
Lights On Afterschool or about afterschool programs in general, visit
www.afterschoolalliance.org.
Afterschool programs keep kids safe, help working families and inspire learning. According to data from the Afterschool Alliance, 15.1 million children are without adult supervision in the afternoon hours.
