Craft a pitch that will grab reporters' attention
Pitch letters are personalized letters to reporters or talk show producers urging them to cover a particular topic or to book a particular guest. Pitch letters can also ask columnists or newspaper reporters to write about a particular issue.
October ##, 20##
[Name of producer]
[Radio Station]
[Snail Mail Address]
Dear [Mr./Ms. last name]
At 3 p.m. on Thursday, October 26, students and families across the community will join in a Lights On Afterschool event featuring Mayor Stephanie Millstone. This year marks the 24th annual Lights On Afterschool, and it arrives at a time when afterschool programs across the nation are working hard to help children recover from the many challenges of the pandemic.
Afterschool programs provide students a safe place to enjoy creative learning opportunities designed to help them improve their grades and self-esteem. They continued that work during the height of the pandemic, some virtually, some in person, some using hybrid models – in all cases, coordinating their schedules with local school systems. They provided meals to children and families and connected them with vital community services.
Meeting these new challenges drained many programs’ resources, and many also face staffing challenges. In short, afterschool programs need the support of the community.
Lights On Afterschool participants here in [city/town] and around the country are gathering to celebrate the work programs are doing. I am writing to suggest that you consider having our program director, [name], as a guest to talk about the challenges afterschool programs are facing and the benefits they provide to the children, families and community as whole. Please email or call me if you would like additional information. Thank you.
Sincerely,
[Your name and daytime phone number]