Craft a pitch that will grab reporters' attention
Pitch letters are personalized letters to reporters or talk show producers urging them to cover a particular topic or to book a particular guest. Pitch letters can also ask columnists or newspaper reporters to write about a particular issue.
October XX, 2020
[Name of producer]
[Snail Mail Address]
Dear [Mr./Ms. lastname],
At 3 p.m. on Thursday, October 22, students and families across the community will join in a virtual Lights On Afterschool event featuring Mayor Stephanie Millstone. This year marks the 21st annual Lights On Afterschool, and it arrives at a time when afterschool programs across the nation have stepped up to provide heroic service to students and families.
As you know, during normal times, afterschool programs provide students a safe place to enjoy creative learning opportunities designed to help them improve their grades and self-esteem. They’re still doing that during the pandemic, some virtually, some in person, some using hybrid models – in all cases, coordinating their schedules with local school systems. But more than that, programs have also helped provide meals to children and families during the pandemic and connected them with vital community services. Meeting these new challenges has drained many programs’ resources, and they need additional support.
Without doubt, these are unprecedented times and Lights On Afterschool participants here in [city/town] and around the country are gathering to celebrate the work programs are doing. I am writing to suggest that you consider having our program director, [name], as a guest to talk about the challenges afterschool programs are facing and the benefits they provide to the children, families and community as whole. Please email or call me if you would like additional information. Thank you.
[Your name and daytime phone number]