Afterschool Webinar:

Lights On Afterschool: Engaging Policy Makers & The Media

Wednesday, Sep 16, 2015 02:00 PM EDT

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About this webinar:

Policy makers and the media are critical allies for afterschool programs. Policy makers at every level are vital to expanding the resources available to support afterschool programs. You can invite them to your event or ask them to issue a proclamation - any connection is a good one! Light On Afterschool provides an excellent opportunity for political candidates to speak to constituents about their commitment to afterschool. The presence of candidates can raise the profile of your event and increase media attention.

Light On Afterschool events also provides a wonderful opportunity to generate positive news coverage of your afterschool program, and to remind the public of the need to provide sufficient funding for afterschool. Reporters seek out stories that affect the community, and will want to tell readers, viewers, and listeners about threats to afterschool programs.

In this webinar, we will discuss a variety of strategies and considerations when reaching out to policy makers and the media to make sure that your Lights On Afterschool event makes a big splash!


  • Dan Gilbert, Associate, Afterschool Alliance
  • Erik Peterson, Vice President, Policy, Afterschool Alliance
  • Katie Landes, Director, Georgia Statewide Afterschool Network
  • Patrick Pinchinat, Beacon Director, Afterschool Ambassador Emeritus, Queens Community House
  • Marlena Starace, Afterschool Leadership Coordinator, Queens Community House