Election Toolkit

Election season presents an important opportunity to put afterschool on the radar of policy makers and the public in a visible and meaningful way. During election season, voters' concerns are brought to the forefront of the public debate.

Welcome to the afterschool election toolkit

This guide is intended for advocates at every level to campaign for afterschool during an election season. The resources in this toolkit will help you spark conversations about afterschool with candidates for office in your local community or state. Included are talking points, sample materials, and information on how your non-profit organization can participate in the electoral process.

Before you begin

Not sure where to start? If you're a 501 (c)(3) organization, first step should be to read through the Election Guidelines for 501 (c)(3) Organizations on the rules regarding lobbying and advocacy. Then think through your goals, your time, and your abilities. See below for ideas to get you started.

Then try...

Engage with candidates and the field

Engage with stakeholders year-round to develop the relationships and buy-in that keep afterschool on the policy docket.

Communicating for your campaign

A helpful way to think about your election outreach is to look at three major mediums: traditional media, social media, and community connections. These are our top strategies to reach these audiences.

Making the case for afterschool

We want candidates to know that supporting afterschool is important to voters. Afterschool keeps kids safe, inspires them to learn and helps America's working families. These three key points resonate with voters of every kind.

Of course, there's lots more to say about the needs of specific programs and communities. Use these messaging guides to develop talking points that work for your unique campaign!